One of the downfalls of shopping online is that you don’t always have a full picture of what you are buying. Often times, parts of the items are left out. Take, for example, the bottom of a shoe. Unless it’s a running sneaker company that is boasting about its supportive soul support, then this part of the shoe is seldom shown.
It’s for this reason that Amazon customer, Sam Purdie, was taken aback when he received the slippers that he ordered online. At first look, they appeared to be acceptable, but when he took them out of the box and actually analyzed them, he noticed that the pattern on the bottom of the slippers looked a whole lot like Swastikas.
Outraged by the blatant symbol, Purdie went online and tried to write a review including his discovery, but the company, Jo & Jo brand slip-ons, censored the review. The brand was supplied by Burnley-based LJ&R Footwear.
In the review he shared that he was not happy with his swastika-embroidered slippers and made it clear that he would not be wearing them.
As a regular Amazon customer, Purdie usually gives reviews when asked.
“I ordered a pair of slippers which on first examination looked good, but when they arrived I realized they had swastikas all over the soles,” said Purdie. “You could absolutely notice the pattern right away.”
Amazon’s automatic response claimed that Purdie was abusive in his review. He is assuming that when the word “swastika” came through via email, it alerted Amazon which is why the company responded in such a way.
Purdie is making it clear that he is still not happy about the surprise on his purchase…
“I am still not happy. I am a customer, Amazon should not be dealing with me as if I am a stranger.I am not Jewish, but I am old enough to have very unpleasant memories of swastikas,” said Purdie who believes that the offensive slippers should be taken off the market.
According to a spokeswoman from Burnley-based suppliers LJ&R Footwear, this is the first time the pattern has been brought to their attention.
‘This outsole is widely available in China and has not been developed by us,” said the spokeswoman. “Any resemblance to the sign in question is purely coincidental. It is a honeycomb maze pattern.”
The company refused to provide any further comment on the situation.
Evidently, this isn’t the first time a shoe company has been called out for an offensive pattern. In January, a different shoe company made a public apology after they learned that a boot left tiny swastika prints behind, due to the pattern on the sole of the shoe. This situation was also unintentional, according to the company.
Several commenters felt that the man was simply seeking attention…
“I’m offended by that old man’s desperation for attention.”
And others shared that the symbol shown is actually different than the swastika symbol…
“The Nazi swastika is turned 45 degrees and this is not. This is in fact the The swastika is an ancient religious icon used in the Indian subcontinent, East Asia and Southeast Asia, where it has been and remains a sacred symbol of spiritual principles in Buddhism, Hinduism, and Jainism. In the Western world, it was historically a symbol of auspiciousness and good luck. In Hinduism, the clockwise symbol is called swastika symbolizing surya (sun) and prosperity, while the counterclockwise symbol is called sauvastika symbolizing night or tantric aspects of Kali.”