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In an effort to promote “love and peace,” KA Design created a line of clothing depicting a Nazi swastika in rainbow colors. As you can imagine, this upset a lot of people. Now the design company is “swastika is coming back together with peace, love and respect,” they thought it was going to go over okay with the general public. While the intention of the firm was to detach the symbol from the hate and anti-Semitism of Adolf Hitler’s regime, they may have been ahead of their time. The public was not welcoming of the Swastika laden fashion items.
KA Designs produced a video to “introduce the new swastika”
“The swastika is coming back, together with peace, together with love, together with respect, together with Freedom,” the company claimed.
While they should have known better than to play with the Nazi symbol, KA Design was trying to change public perception of the swastika. Unfortunately, they just ruined their company’s reputation.
KA Design hoped to “detached from the hatred associated with it.” But the “obscene” campaign sparked backlash online. People hated the idea behind the fashion line.
Repeatedly from numerous people online, the company has been slammed and shamed. The European design firm was oblivious to how much the public dislikes the swastika. Instead they wanted to divorce the Nazi meaning of the symbol from the symbol itself to “share the beauty of this symbol detached from the hatred associated with it.” They printed the rainbow colored swastika on T-shirts and hoodies and jumpers and the public threw a fit.
One up-and-coming design company cannot erase the meaning behind a symbol that indicated hate. The swastika was the symbol behind a government and a man who killed millions of people.
Responses from people on Twitter include:
“This is an offensive use of #Nazi imagery. Fashion can’t reclaim this symbol from #hate,” wrote ADL.
“You Can Now Buy Rainbow Swastika T-Shirt, But Please Don’t,” wrote Kirk DeMatas.
KA Design said the Nazis “took the swastika, rotated it by 45 degrees, and turned it into hatred, and turned it into fear, and turned it into war, and turned it into racism.”
After the public unleashed their tirade on KA Design for their failed stunt, the company back tracked and replaced the rainbow swastikas with a new “anti-swastika” fashion line.
The swastika symbol has an ancient history. It was first used thousands of years ago as a symbol of good fortune in many cultures around the world. It is also in the ancient Indian language, Sanskrit, where it means “well-being.”
But Adolf Hitler appropriated the symbol and turned it into something that will forever be connected to hate and violence. After the Second World War, the swastika was banned in Germany.
KA Design even managed to upset the Israeli Jewish Congress, who called the fashion campaign “obscene and disgusting.”
KA Design posted to Facebook after the public outcry: “Hatred and Nazism have won. We brought out the worst in people. We believe in a world of infinite forgiveness. We forgive everyone. And we hope to be forgiven. Let Love Prevail.”
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