What is IHOP up to with their upcoming rebranding announcement? Once known as the International House of Pancakes, they shortened the name to the acronym IHOP, but another big change is soon on the way, as they’re changing the last letter to “b.” The restaurant chain will now be referred to as IHOb. So, why are they making this name change?
It seemed to come from out of nowhere, when they announced on Twitter: “For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb. Find out what it could b on 6.11.18. #IHOb.” The tweet included a video showing the P in the name flipping to a b.
Well that’s one way to get everyone’s attention. They followed it up later with a cheeky poll about what the ‘b’ could stand for, with the options: biscuits, bacon, butternut squash, or barnacles. 41 percent answered “bacon.”
Of course, many people deduced that the ‘b’ stands for ‘breakfast’ since the restaurant serves a variety of breakfast foods. Others hopped on Twitter with some alternate guesses, including blueberries, burgers, and burritos.
Still others wondered if the whole name change announcement was perhaps a joke,but the restaurant confirmed it’s legit and the official announcement will come on Monday. As of 2015, there were 1,650 IHOP restaurants in 50 states and the District of Columbia.
Many people weighed in with opinions on the Daily Mail’s coverage of the rebranding, with one person guessing: “B is for breakfast I think. Pancakes are a breakfast food; however, they are not the only type of breakfast good.”
Another person thought they had the scoop, explaining: “I heard it is for burgers… they’re trying to promote that it is more than pancakes.”
Others wondered: “Why on earth would they change the name? People will probably still call it IHOP simply out of habit,” “IHOP to IHOb? I wonder how many millions some consultants were paid to come up with this idea,” and “I’m not sure how this is going to change anything especially since the logo looks nearly identical.”
One commenter pointed out another restaurant that made a rebranding decision, noting: “Anyone remember when Howard Johnson decided to go by HoJo? Ya, that was the death knell of THAT company. This will be the death knell of IHOP.”
Still others wondered if this was a campaign to highlight another item, with one person explaining: “I was going with International House of BREAKFAST, but then given other choices I would say biscuits because something tells me they’re going to promote biscuits on their menu now. Sounds like an advertising ploy to me.”
One dissatisfied customer pointed this out: “IHOP stands for ‘International House Of Pancakes.’ If you ever had breakfast at IHOP and ordered bacon, you get a paper thin little slice of bacon… That small ‘b’ refers to that little slice… Hence ‘International House Of (little) bacon.’ See, it’s not that hard to understand… In fact, kudos to IHOb for their ‘truth in advertising’ stance!”
Another person noted that it’s probably not a permanent change, explaining: “It’s obviously just a dumb PR stunt to celebrate something mundane. There is no way they are permanently changing their name to ihob, that just sounds odd.”