Are you part of the crowd always on the hunt for the latest fashion or beauty trend? There are millions of people out there, and there’s no shame in that game. But the latest “beauty hack” coming straight from celebrity Gwyneth Paltrow should be avoided at all costs – or at least until you talk to your doctor about it. Despite the ridiculousness of her hack, it has gone viral. And there is a reason for that. She’s combined two of the most popular things out there – fit butts and coffee. But how she brought them together is downright terrifying.
Paltrow is advocating for a controversial health treatment on her website Goop once again. She’s urged women to shove jade eggs up their vaginas for women’s health. Plus she’s talked about how you should walk around barefoot to cure depression. And she’s also urged women to surround themselves with expensive crystals to minimize symptoms of PMS and to enhance a woman’s fertility. Because she touts these “natural” solutions, people love them and are eager to jump on the celebrity beauty “craze” before their friends do and the experts can explain to them how they offer no real benefits.
Now Paltrow is urging women to inject coffee into their butts. The actress thinks it is the fastest way to “detox” the colon and have a healthy digestive system. But doctors disagree.
For example, Dr. Aviva Romm argued, “I don’t think everything in there is necessarily evidence-based or effective.”
Despite the caution from medical professionals, Paltrow wants women to give themselves coffee enemas to clean their rectums and large intestines. And while this advice is not new, with all the modern scientific evidence available to us today, there is not much evidence that coffee enemas do you any good.
The ancient Egyptians loved rectal cleansing. And it was also popular in the 1920s when scientists believed the coffee cleanses would detox the body and remove toxins from the liver.
Modern scientists are not so sure. Dr. Jen Gunter even argues that coffee enemas do nothing.
“There is no data to suggest that a colonic helps with the elimination of the waste that is transiting the colon on its way out.” Gunter wrote on her blog. “That is what bowel movements do. There are no toxins to be cleansed or irrigated. That is fake medicine.”
The doctor added, “There are no waste products ‘left behind’ in the colon that need removing ‘just because’ or after a cleanse. If a cleanse did leave gross, adherent hunks of weird mucous then that would be a sign that the cleanse is damaging the colon.”
While doctors don’t urge their patients to perform detox cleanses, Paltrow wants all women to buy her $135 cleanse. Called the “Implant O-Rama System At-Home Coffee Enema,” you can buy it on Goop for an arm and a leg. But Dr. Gunter wants you to be wary.
“There are serious risks to colonics such as bowel perforation, damaging the intestinal bacteria, abdominal pain, vomiting, electrolyte abnormalities and renal failure,” Gunter said.