There are oh-so-many products marketed to women, but could a new snack food aimed at the ladies be hitting shelves?
PepsiCo recently alluded that it would have a new Doritos offering that appeals to women, with less crunch and none of the messiness.
PepsiCo Chief Executive Indra Nooyi told U.S. podcast “Freakonomics Radio” about the idea, noting: “What a lot of the young guys (do when they) eat their chips, they love their Doritos and they lick their fingers with great glee. And when they reach the bottom of the bag, they pour the little broken pieces into their mouth because they don’t want to lose that taste of the flavor and the broken chips in the bottom.”
Nooyi added: “Women I think would love to do the same but they don’t, they don’t like to crunch too loudly in public, and you know they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth.”
So, could there be a Doritos aimed at women? Nooyi explained: “It’s not a male and female as much as (asking) are there snacks for women that can be designed and packaged differently and yes, we are looking at it and we are getting ready to launch a bunch of them soon.”
Interesting concept, we suppose, but is it really necessary? Nooyi explained: “For women, you know, low crunch, the full taste profile, not have so much of the flavor stick on the fingers, and how can you put it in your purse, because women love to carry a snack in their purse.”
Nooyi further spoke to snack packaging elements, explaining: “The whole design capability we built in PepsiCo was to allow design to work with innovation, not just on packaging colors but to go through the entire cycle and say all the way to the product in the pantry or how it’s being carried around, or how they eat it in the car or drink it in the car, what should be the design of the product, the package, the experience, so that we can influence the entire chain.”
After facing some backlash about the chips for women, Nooyi clarified her comments, telling Fox News: “the reporting on a specific Doritos product for female consumers is inaccurate.”
Nooyi continued: “We already have Doritos for women – they’re called Doritos, and they’re enjoyed by millions of people every day. At the same time, we know needs and preferences continue to evolve and we’re always looking for new ways to engage and delight our consumers.
Of course, people were quick with commentary on social media over the rumored female friendly chip, with one person asking: “Does that mean that they will change the name to Doritas instead?”
Another commenter noted: “‘Lady Friendly’ my aunt fanny. When I eat Doritos, I want the full enjoyment of crunch and dust on my fingers. That’s part of the fun of junk food.”
Still another wondered: “I don’t like loud noises or dust on my fingers. It interferes with my sarcastic posting on Facebook. Can I eat them?”