With the help of his friends, a Muslim bachelor has posted his face on a British billboard with the hope of finding a wife. According to the advertisement, 29-year-old entrepreneur, Muhammad Malik needs someone to “save him from an arranged marriage.” The billboard urges interested people to visit the website findMalikawife.com if they want to get in contact with the bachelor and give a relationship a chance.

Although the billboard strategy is unique, it seems to have been working pretty well for Malik, according to those close to him. More than one hundred prospective partners have made offers to the bachelor who is from Hounslow, west London, England. The billboards are located in Birmingham and London and have been up since January 1, 2022.

In the billboard, Malik is depicted smiling while lying on the ground while he points with both hands toward the words on the sign. According to a source close to Malik, the billboards will remain up until January 14, 2022 – giving prospective people two weeks to contact him about starting a relationship that could end in marriage.

Malik claims that he organized the billboard stunt with the begrudging support of his parents and has even been able to convince his mother “a bit” about the stunt.

“I’m a creative, and I love doing the most random and absurd things – as long as they are 100 percent halal, of course,” Malik said. “It’s early days, but responses thus far have been in the triple digits and from some really lovely people – keep them coming. I’m hoping to get in touch with women I like soon.”

According to Malik, the billboard idea came from one of his friends. The person suggested he should advertise his intention to marry a woman via billboards in some of the biggest cities in the United Kingdom to make sure to leave no stone unturned before settling for an arranged marriage.

Malik has spoken to BBC’s Asian Network but has refused to reveal how much he spent on the advertisements. However, estimates show that it costs about $1,000 per week to place a billboard ad in the London area. He told Asian Network that he had become frustrated with the “lack of ethereal, human connection” while looking for a mate online.

“It takes a lot of energy swiping left and right, and you almost become immune or this robot,” he said. “There’s that lack of ethereal human connection when we’re talking about the online space. Nothing can really make up for in-person, so that’s why I think covid has really resulted in a lack of that human connection.”

Malik believes the drastic measure of buying billboard space was “probably because of my personality.”

“Traditional methods such as ‘rishta aunties’ didn’t work for me, so I thought why not take it to the billboards. After finding my feet in my new work, I began looking again after the second lockdown but without luck. I’ve got billboards in Birmingham, Manchester, and London – which I thought would increase my chances of finding someone. They have been up since the New Year. A New Year, a new me!”

He added, “It’s early days, but responses thus far have been in the triple digits and from some really lovely people – keep them coming. I’m hoping to get in touch with women I like soon.”

Do you think Malik will find love through his billboards?

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