IKEA is a worldwide brand. After Ingvar Kamprad came up with the idea for a retail store to sell ready-to-assemble furniture, it became clear that things were going to work out for them. IKEA has almost everything you might need for your home, from indoor furniture to outdoor furniture to plates, clothes, and even hot food, but they’re making headlines for NOT having one thing that might surprise you.
Just a few days ago, you could get a Bjorksta world map at IKEA in Washington, DC for $30. However, after a Redditor snapped a photo of the map and shared it online with the caption, “IKEA’s map game is not on point,” Ikea has a few things to reconsider.
Bjorksta, a Swedish furniture company, created a map and was selling it without New Zealand in the bottom right corner! Not only was this captured and shared on the internet, but it also helped the general public realize that this isn’t even a new phenomenon. New Zealand has been kept off of maps for quite some time.
There is even a Reddit thread dedicated solely to posting maps without New Zealand on it. Additionally, Rhys Darby, a popular actor from New Zealand known for his roles in Yes Man and Flight of the Conchords, stars in a spoof about this very thing called, “Getting NZ on the map.”
In the spoof video, you can find pictures of maps all across the world that don’t feature New Zealand. With humor, Darby shares all sorts of ideas for why that might be, but overall it’s all based on one big idea: They’re jealous.
While this video surely was made to make you laugh, this situation may have been considerably less funny to the proud people of New Zealand, also known as “Kiwis.” Not only do they want to make sure they are represented just like everyone else, but they even have to begin wondering if IKEA is the right thing for their country. It’s supposed to be opening up a new facility in Aukland, New Zealand soon, so why weren’t they care enough to notice they weren’t on the map?
According to Daily Mail UK, an Ikea spokesperson told reporters, ”IKEA is responsible for securing correct and compliant motifs on all our products. We can see that the process has failed regarding the product BJÖRKSTA world map – we regret this mistake and apologize.
“We will take the necessary actions and the product is now being phased out from our stores.”
It’s great to hear that they are removing the map from stores, but one definitely has to wonder how a mistake like that can happen in the first place. For a retail chain as large as IKEA, maybe we can give them the benefit of the doubt because of how much inventory they are bringing in, but what if these maps are being used to educate our schools? It seems like a careless mistake that I hope doesn’t happen again.
What would the world look like without your country on the map?
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