Macy’s Decides To Stop Selling An Iconic Product After Pressure From Millennials : AWM

Macy’s Decides To Stop Selling An Iconic Product After Pressure From Millennials

Ever since the rise of internet shopping, Macy’s department store has struggled to remain relevant. But now they’re making a move that they hope will resonate with their younger shoppers and those who live a vegan lifestyle. Macy’s announced that they will stop selling all fur products by 2021, including the store’s high-end $8,000 mink and $14,000 chinchilla jackets. This dramatic shift comes after the store’s CEO called for his merchandising team to listen to the eco-conscious shoppers and do something good for the world.

Fur won’t just appear in Macy’s namesake stores, but all the retail locations in their lineup. That means that you won’t be able to buy fur products in Macy’s, Bloomingdales, Macy’s backstage, Maximillian locations, and their famous Fur Vaults.

To make this dramatic shift in merchandising strategy, Macy’s teamed up with the Humane Society of the United States to do something good for the animals of the world. The nonprofit organization was happy to work with Macy’s to assist their effort to put an end to animal cruelty and to help solve animal welfare troubles the globe over.

The CEO and president of HSUS, Kitty Block, said: “We applaud Macy’s, Inc.’s forward-thinking and principled decision to end the sale of fur by the end of fiscal 2020.”

Block added, “This announcement is consistent with the views of countless consumers in the marketplace, and other retailers should follow. With so many designers, major cities, and now a state taking a stand against the sale of fur, we’re that much closer to ending this unnecessary and inhumane practice.”

Macy’s is gloating in their effort to turn over a new leaf by the end of their fiscal year 2020 and stop selling fur products by 2021.

Macy’s CEO, Jeff Gennette, said that he had been closely monitoring consumer trends over the last few years and watched as the marketplace started turning against purchasing genuine fur. More and more people are opting for fur alternatives rather than wearing the remains of a dead animal on their jacket or article of clothing.

Gennette said, “Over the past two years, we have been closely following consumer and brand trends, listening to our customers and researching alternatives to fur. We’ve listened to our colleagues, including direct feedback from our Go Green Employee Resource Group, and we have met regularly on this topic with the Humane Society of the United States and other NGOs.”

Because Macy’s is setting the bar high for other retailers, the CEO urges other major department store retailers and brands to follow in their footsteps. He issued this proclamation as part of a friendly warning to get other companies onto the animal-friendly clothing trend before they miss the train and have to close up shop.

Macy’s wrote on their website: “Our fur-free policy was developed in partnership with the Humane Society of the United States and in alignment with Fur Free Alliance guidelines, which allow ethically sourced sheep fur products referred to as ‘sheering’ or ‘sheepskin’ and cattle fur referred to ‘calf hair’ and ‘cowhide.’”

What do you think about Macy’s decision to stop selling fur?

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