There is a café that decided to honor the “gender pay gap” and close it by charging male customers a “man tax.” The café was called Handsome Her, but has since closed its doors despite the fact that its man tax “blew up the internet.” The restaurant wrote the following on their board, explaining why they charge the tax: “Handsome Her is a café and meeting place where women reign supreme – Rule one: Women have priority seating – Rule two: Men are charged a 21% premium to reflect the gender pay gap, which is donated to a women’s charity.”
The café, which is feminist owned and operated, made headlines after the image of this sign that they charged a “man tax” went viral. As it was stated: “The man tax blew up the internet, an idea that we didn’t think was all too radical, yet the way the world responded showed us how fragile masculinity is.”
The Handsome Her café wrote a detailed Facebook post to explain the tax and their philosophy behind it.
“When we opened Handsome Her in 2017, we expected that perhaps we might make a stir through our brazen public discussions of structural inequality and oppression,” the statement reads. “The man tax blew up the internet, an idea that we didn’t think was all too radical, yet the way the world responded showed us how fragile masculinity is and solidified the necessity for us to confront and dismantle patriarchy.”
People started criticizing the café, so the café shot back, calling themselves “the evil, discriminatory, man-hating dykes who charge men more when didn’t you know the wage gap doesn’t even exist!?”
The restaurant closed down at the end of April. But they did not close because of “Male tears or misogynistic vitriol from men’s rights activists. We’re lesbians. We’re quite used witnessing the fragility of the male ego which literally cannot compute the idea of a woman who is not interested in them. These abusive comments have been mostly amusing, only reinforced our views about how toxic sexism is and great motivation for us to keep up the good work.”
They said they also did not close because they “Not making enough money. If you’ve been in, you know we are doing just fine. Our fans and regulars can smell a rat when it comes to fake google reviews from #sadmen. Most of our male customers have happily paid above and beyond the optional surcharge (mantax), which we donate to charity. Handsome Her was somewhat of a social experiment for us outside of our professional realms, and we have seen that it works to put our politics to the forefront in life and in business.”
Instead, the café owners said they are closing the shop because “we have sold the business because we are young, educated and off on our next adventure! For those of you who have run your own small business, you know how much time, blood, sweat, and tears it takes, and we are looking forward to a slower, more deliberate way of living out in the world and putting our feminist, vegan, low-waste politics into practice.”
What do you think about the man tax?
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